KFC ThailandCampaigns
activeQ4 2026 / UGC

Zinger Double Down Dark · Launch

Launch the Zinger Double Down Dark — two Zinger fillets, no bun, dark pepper glaze — to 18–34 Bangkok late-night eaters.

01/10/2026 to 30/11/2026TH · THB
Mook Mukbang, portrait
Mook Mukbang
Sb21, portrait
Sb21
เจออเดย์, portrait
เจออเดย์
14
Creators
4 confirmed
9
Deliverables
1 awaiting review
2.9M
Total reach
First campaign measured for this brand
102,200.00THB
Committed budget
2% of 4,200,000.00THB
All tasks on this campaign
Decide gateOpen

Sends 8 change requests to the creator of “Street food guy tries the Double Down Dark”.

KFC Thailand · Zinger Double Down Dark · Launch

Detail

compliance asks to run request changes to a cut. Approve, edit or deny here or from the Inbox; either settles both the gate and this task.

This task fronts a gate

compliance asks · request changes · reversible

Sends 8 change requests to the creator of “Street food guy tries the Double Down Dark”.

What the agent proposed
{
  "changes": [
    {
      "change": "Reshoot the product as it is sold: two Zinger fillets, no bun, dark pepper glaze. The current cut shows a black sesame bun above and below the filling from frame 1s to the end, and from frame 3s it also carries lettuce and tomato. A no-bun product cannot launch on a bunned hero shot.",
      "frame_s": 1,
      "rule_ref": "/mnt/memory/brand-rules/kfc-th/brand-rules.md (Product truth, rule 1)"
    },
    {
      "change": "Show the two crumbed Zinger fillets clearly. The cut face at frame 4s and frame 5s reads as a single rolled and sliced chicken piece, which rule 1 treats as showing a different chicken product as the Double Down Dark.",
      "frame_s": 4,
      "rule_ref": "/mnt/memory/brand-rules/kfc-th/brand-rules.md (Product truth, rule 1)"
    },
    {
      "change": "Put the creator on camera taking the first bite, in a real late-night Bangkok street food setting. As filed there is no face, no eating and no bite in the whole clip: just a gloved hand placing the bun at about frame 0.5s against a studio backdrop.",
      "frame_s": 2,
      "rule_ref": "campaign brief, Zinger Double Down Dark Launch (creators show the first bite as a moment, not a stunt)"
    },
    {
      "change": "Include KFC branding. No logo, packaging or livery appears in any frame, so nothing identifies the advertiser.",
      "frame_s": 3,
      "rule_ref": "campaign brief, Zinger Double Down Dark Launch"
    },
    {
      "change": "File the full deliverable. What was supplied runs 5.04 seconds against the contracted 30 to 45 second TikTok. If a longer master already exists, send that version through instead.",
      "rule_ref": "campaign mandate, deliverables (1 x TikTok 30 to 45s)"
    },
    {
      "change": "Send the caption text and a screenshot showing the TikTok paid-partnership toggle switched on. Neither reached this review, so the disclosure could not be checked. The caption must be Thai first and carry #โฆษณา in the first line, not below the fold.",
      "rule_ref": "/mnt/memory/brand-rules/platform/tiktok-branded-content.md and /mnt/memory/brand-rules/kfc-th/brand-rules.md (Disclosure, rule 6; Voice, rule 8)"
    },
    {
      "change": "Confirm the audio. The filed file has no audio track at all, so the music could not be checked against the licensed or platform-library requirement. Send the cut with its final sound, and name the track and its source.",
      "rule_ref": "/mnt/memory/brand-rules/kfc-th/brand-rules.md (Music and rights, rule 9)"
    },
    {
      "change": "Confirm the footage is the creator's own capture. The build is not continuous: lettuce appears at frame 2s, tomato at frame 3s, and the filling becomes a rolled cross section by frame 4s, which is what stitched or generated footage looks like rather than one filmed first bite.",
      "frame_s": 3,
      "rule_ref": "/mnt/memory/brand-rules/kfc-th/brand-rules.md (Product truth, rule 1)"
    }
  ],
  "content_id": "ct_ohm_street"
}
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