activeQ4 2026 / UGC

Zinger Double Down Dark · Launch

Launch the Zinger Double Down Dark — two Zinger fillets, no bun, dark pepper glaze — to 18–34 Bangkok late-night eaters.

01/10/2026 to 30/11/2026TH · THB

Mook Mukbang

Sb21

เจออเดย์

14
Creators: 4 confirmed; 9
Deliverables: 1 awaiting review; 2.9M
Total reach: First campaign measured for this brand; 102,200.00THB
Committed budget: 2% of 4,200,000.00THB

Client budget4,200,000.00THBClient exposed THB 539,000.00

Hard cost3,029,264.71THBThird parties THB 2,546,000.00 plus fees

Fees483,264.71THBProduction THB 151,500.00 · media THB 331,764.71

Profit1,170,735.29THBGross take 39.4% of budget

Margin vs target27.9%Watch27.9% vs 30.0% target, 2.1 points under target

Talent budget remaining1,304,735.29THBTalent actuals THB 205,000.00 of THB 379,000.00 target

computed · as of 08/09/2026 · 3 of 13 lines with an actual

Watch. Margin 27.9% is 2.1 points below the 30.0% target (profit THB 1,170,735.29 on a THB 4,200,000.00 budget).
Critical. Actual THB 120,000.00 on the line linked to creator ohm.streetfood is 41% above its THB 85,000.00 target (the agreed deal fee).

Talent

6 lines · 3 awardedTarget THB 379,000.00Actual THB 205,000.00Client THB 539,000.00

Tier	Scope	Platforms	SFV	Shoot	Usage wks	Stills	Variants	Story sets	Assets	Target	Actual	Benchmark	Client cost	Creator	Awarded	Notes
Mid [100K-300K]	1 x SFV + collab tag; 8 x weeks usage; 2 x story sets; 2 x variations	TikTok, Instagram	1	·	8	·	2	2	5	85,000.00THB	120,000.00THB agreed deal fee	no card	118,000.00THB	Ohm Street Fooddeal agreed · on roster	Awarded	Street-food voice for the night-market cut. Actual follows the agreed deal.
Macro [300K-1M]	1 x SFV + collab tag; 12 x weeks usage; 2 x story sets; 3 x variations	TikTok	1	·	12	·	3	2	6	160,000.00THB	85,000.00THB agreed deal fee released THB 140,000.00	no card	230,000.00THB	Mook Mukbangdeal delivering · on roster	Awarded	Hero creator; first bite at midnight.
Mid [100K-300K]	1 x SFV + collab tag; 8 x weeks usage; 2 x story sets; 2 x variations	TikTok, Instagram	1	·	8	·	2	2	5	60,000.00THB	none released THB 28,800.00	no card	84,000.00THB	เจออเดย์deal offered · on roster	Awarded	No bun, two Zingers.
Micro [30K-100K]	1 x SFV + collab tag; 8 x weeks usage; 1 x story set; 2 x variations	TikTok	1	·	8	·	2	1	4	28,000.00THB	none	no card	40,000.00THB	unlinked	Open	Shortlist: two Bangkok street-food micros from the late-night list.
Micro [30K-100K]	1 x SFV + collab tag; 8 x weeks usage; 1 x story set; 2 x variations	Instagram	1	·	8	·	2	1	4	28,000.00THB	none	no card	40,000.00THB	unlinked	Open
UGC	3 x UGC clips for paid cut-downs	TikTok	3	·	·	·	3	·	6	18,000.00THB	none	20,700.00THB	27,000.00THB	unlinked	Open
Subtotal									THB 379,000.00	THB 205,000.00		THB 539,000.00

Production

1 lineTarget THB 120,000.00Actual THB 132,000.00

Scope	Assets	Unit	Target	Actual	Notes
Full day shoot, Bangkok night market (crew, location, product)	1	120,000	120,000.00THB	132,000.00THB entered	Location fee came in above quote.
Subtotal			THB 120,000.00	THB 132,000.00

Amplification

2 linesTarget THB 1,880,000.00Actual THB 0.00

Scope	Imps	CPM	Results	CPC	CPA	Target	Actual
Engagement-led amplification (Spark Ads)	16,000,000	95	·	·	·	1,520,000.00THB	none
Acquisition-led amplification (app clicks)	·	·	60,000	6	·	360,000.00THB	none
Subtotal						THB 1,880,000.00	THB 0.00

Editing

1 lineTarget THB 90,000.00Actual THB 0.00

Scope	Assets	Unit	Target	Actual	Notes
Cut-downs, captions and Thai-first subtitles	20	4,500	90,000.00THB	none
Subtotal			THB 90,000.00	THB 0.00

Brand safety

1 lineTarget THB 45,000.00Actual THB 0.00

Scope	Assets	Unit	Target	Actual	Notes
Pre-publish compliance review on every cut	20	·	45,000.00THB	none
Subtotal			THB 45,000.00	THB 0.00

Added value

2 linesTarget THB 60,000.00Actual THB 0.00

Scope	Assets	Unit	Target	Actual
Organic reposts on the brand's own channels	·	0	0.00THB	none
Brand uplift study, post flight	·	·	60,000.00THB	none
Subtotal			THB 60,000.00	THB 0.00

Other

0 linesTarget THB 0.00Actual THB 0.00

Scope	Assets	Unit	Target	Actual	Notes
No other lines yet.

Approval

In review

1SachinRequested 05/09/2026 09:14task

Header

Client contactNattaya, KFC Thailand brand team

Agency contactFabulate Managed Service, Bangkok

Sales leadSachin

TimingOct to Nov 2026

AudienceP18-34, Bangkok and Central Thailand

CurrencyTHB

Target margin30%

Fees20% production · 15% media · of client price

LinksIO Kick-off deck

InformationLaunch flight for the Zinger Double Down Dark. Talent budget is the swing line; amplification is fixed by the media plan.

Talent tier rate card

6 tiers · THB

Benchmarks per component. A tier edited here is this brand's own row; the Fabulate default card fills the rest.

Tier	Band	Benchmark	Post	Cross-post	Usage / wk	Variant	Excl. / wk
Megadefault	1M+	228,000.00THB	180,000.00THB	90,000.00THB	12,000.00THB	15,000.00THB	8,000.00THB
Macrodefault	300K-1M	123,000.00THB	95,000.00THB	47,500.00THB	7,000.00THB	9,000.00THB	5,000.00THB
Middefault	100K-300K	71,000.00THB	55,000.00THB	27,500.00THB	4,000.00THB	5,500.00THB	3,000.00THB
Microdefault	30K-100K	31,200.00THB	24,000.00THB	12,000.00THB	1,800.00THB	2,500.00THB	1,200.00THB
Nanodefault	5K-30K	11,800.00THB	9,000.00THB	4,500.00THB	700.00THB	1,000.00THB	500.00THB
UGCdefault	any	6,000.00THB	6,000.00THB	·	·	900.00THB	·

Production timeline

2 of 10 done

Client briefing form completionDue 01/09/2026 · done 05/09/2026 · task done
Talent lock-inDue 04/09/2026 · done 05/09/2026 · task done
Concept sharingDue 10/09/2026 · task open
Concept feedbackDue 14/09/2026 · task open
Content sharingDue 21/09/2026 · task open
Content feedback and approvalsDue 23/09/2026 · task open
Content refinementDue 25/09/2026 · task open
Final approvalDue 29/09/2026 · task open
Pre-launch reviewDue 30/09/2026 · task open
Go-liveDue 01/10/2026 · task open

Import and export

Import reads the internal sheet layout by its labels and headers, shows what it mapped, and writes only on confirm. Import replaces the lines; milestones already turned into tasks stay.

Trail

28 recent

05/09/2026 09:14sent for approvalSachin
05/09/2026 09:14milestone doneSachin
05/09/2026 09:14milestone doneSachin
05/09/2026 09:14milestones instantiatedSachin
05/09/2026 09:14milestone addedSachin
05/09/2026 09:14milestone addedSachin
05/09/2026 09:14milestone addedSachin
05/09/2026 09:14milestone addedSachin
05/09/2026 09:14milestone addedSachin
05/09/2026 09:14milestone addedSachin
05/09/2026 09:14milestone addedSachin
05/09/2026 09:14milestone addedSachin
05/09/2026 09:14milestone addedSachin
05/09/2026 09:14milestone addedSachin

The crew

Connecting

Orchestrator listening, last beat 05:33

Compliance & Brand Safety Agent · SentinelliveWaiting on you

cost 0.80USD / 5.00USDconsole

Discovery Agent · Huginn-ScoutliveIdle

cost 0.46USD / 5.00USDconsole

Comms & Negotiation Agent · Muninn-VoiceliveIdle

cost 0.45USD / 5.00USDconsole

Waiting on you · 2

Compliance & Brand Safety Agent · Sentinel asks · request changes to a cut

Sends 8 change requests to the creator of “Street food guy tries the Double Down Dark”.

live

Reshoot the product as it is sold: two Zinger fillets, no bun, dark pepper glaze. The current cut shows a black sesame bun above and below the filling from frame 1s to the end, and from frame 3s it also carries lettuce and tomato. A no-bun product cannot launch on a bunned hero shot.
/mnt/memory/brand-rules/kfc-th/brand-rules.md (Product truth, rule 1)
Show the two crumbed Zinger fillets clearly. The cut face at frame 4s and frame 5s reads as a single rolled and sliced chicken piece, which rule 1 treats as showing a different chicken product as the Double Down Dark.
/mnt/memory/brand-rules/kfc-th/brand-rules.md (Product truth, rule 1)
Put the creator on camera taking the first bite, in a real late-night Bangkok street food setting. As filed there is no face, no eating and no bite in the whole clip: just a gloved hand placing the bun at about frame 0.5s against a studio backdrop.
campaign brief, Zinger Double Down Dark Launch (creators show the first bite as a moment, not a stunt)
Include KFC branding. No logo, packaging or livery appears in any frame, so nothing identifies the advertiser.
campaign brief, Zinger Double Down Dark Launch
File the full deliverable. What was supplied runs 5.04 seconds against the contracted 30 to 45 second TikTok. If a longer master already exists, send that version through instead.
campaign mandate, deliverables (1 x TikTok 30 to 45s)
Send the caption text and a screenshot showing the TikTok paid-partnership toggle switched on. Neither reached this review, so the disclosure could not be checked. The caption must be Thai first and carry #โฆษณา in the first line, not below the fold.
/mnt/memory/brand-rules/platform/tiktok-branded-content.md and /mnt/memory/brand-rules/kfc-th/brand-rules.md (Disclosure, rule 6; Voice, rule 8)
Confirm the audio. The filed file has no audio track at all, so the music could not be checked against the licensed or platform-library requirement. Send the cut with its final sound, and name the track and its source.
/mnt/memory/brand-rules/kfc-th/brand-rules.md (Music and rights, rule 9)
Confirm the footage is the creator's own capture. The build is not continuous: lettuce appears at frame 2s, tomato at frame 3s, and the filling becomes a rolled cross section by frame 4s, which is what stitched or generated footage looks like rather than one filmed first bite.
/mnt/memory/brand-rules/kfc-th/brand-rules.md (Product truth, rule 1)

Comms & Negotiation Agent · Muninn-Voice asks · propose deal terms

Proposes THB 105000 to creator bkk.nightowl.

live

105000

Ledger

Compliance & Brand Safety Agent · Sentinel · request changes to a cutwaiting on you1h ago
Sends 8 change requests to the creator of “Street food guy tries the Double Down Dark”.
event
Compliance & Brand Safety Agent · Sentinel said1h ago
Scan saved. Now requesting the changes, each tied to its rule.
Compliance & Brand Safety Agent · Sentinel · save compliance scanlive1h ago
Saves a fail compliance scan for “Street food guy tries the Double Down Dark”.
event
Compliance & Brand Safety Agent · Sentinel said1h ago
I have everything I need. Both memory stores are read-only for agents, so there is nothing for me to persist there. Saving the scan now.
Compliance & Brand Safety Agent · Sentinel said1h ago
No on-screen text anywhere in the clip. Let me check whether the roster names this creator, then save findings to memory.
Compliance & Brand Safety Agent · Sentinel said1h ago
Let me check densely for any on-screen text or disclosure sticker I might have missed between the one-second marks.
Compliance & Brand Safety Agent · Sentinel said1h ago
Frame 1s already shows a problem: a burger with a bun. Let me read the rest.
Compliance & Brand Safety Agent · Sentinel said1h ago
Seven frames extracted. Reading each one.
Compliance & Brand Safety Agent · Sentinel said1h ago
No audio track at all, so nothing could be heard. Extracting frames now.
Compliance & Brand Safety Agent · Sentinel said1h ago
Real footage: 5.04s, 720x1280, 24fps. Let me confirm the audio stream situation and extract frames.
Compliance & Brand Safety Agent · Sentinel said1h ago
The transcription service says this item is a still image with no footage, yet a clip.mp4 is mounted. Let me probe the actual file before trusting either.
Compliance & Brand Safety Agent · Sentinel · transcribe clipsimulated1h ago
Transcribes the speech in the clip for “Street food guy tries the Double Down Dark” (Fabulate transcription).
event