Zinger Double Down Dark · Launch
Launch the Zinger Double Down Dark — two Zinger fillets, no bun, dark pepper glaze — to 18–34 Bangkok late-night eaters.
- 14
- Creators
- 4 confirmed
- 9
- Deliverables
- 1 awaiting review
- 2.9M
- Total reach
- First campaign measured for this brand
- 102,200.00THB
- Committed budget
- 2% of 4,200,000.00THB
Zinger Double Down Dark · Launch: what the content did
3 of 8 recorded pieces on this campaign carry a metrics row.
The money
- Budget
- 4,200,000.00THB
- Funded
- 4,200,000.00THB
- Earmarked
- 102,200.00THB
- Released
- 168,800.00THB
- Cost per engagement
- 0.39THB
the approved budget on the campaign
funds received and matched to this campaign
contracted milestones not yet settled
settled rows on the brand side of the money ledger · 8 rows on this campaign
released ÷ (likes + comments + saves + shares)
Content performance
ranked by engagement rate, then saves
115.8%ER · 1.8M views · 41.2K saves- Hook held 78% at 3s (cohort median 71%)
- 52% still watching at halfway (median 44%)
- Saved 2.2% of views, above the median 2.0%
215.5%ER · 620K views · 12.4K saves- Hook held 71% at 3s (cohort median 71%)
- 44% still watching at halfway (median 44%)
- tiktok · 22s · 9:16
311.9%ER · 410K views · 5.1K saves- tiktok · 41s · 9:16
- Made by Ohm Street Food
- Views
- 2.9M
- Engagements
- 435K
- Engagement rate
- 15.2%
- Compliance pass rate
- 20%
views summed across the pieces, latest measurement of each
likes + comments + saves + shares
(likes + comments + saves + shares) ÷ views × 100
pass ÷ scanned · 5 of 8 pieces scanned
Attention
3 pieces carry hook and hold ratesHook = share still watching at 3 seconds. Hold = share still watching at the halfway mark. Both are stored on the metrics row; neither is derived from the other.
3 of 3 pieces store a retention curve. “Set mean” is the element-wise mean of those curves.
Creator contribution
8 creators on the roster| Creator | Work | Views | Engagements | ER | Deliverables | Earnings | Per engagement |
|---|---|---|---|---|---|---|---|
 Mook Mukbang@mook.mukbang | | 1.8M | 290K | 15.8% | 2/3 approved | 140,000.00THB | 0.48THB |
 เจออเดย์@jjay_allday | | 620K | 96.4K | 15.5% | 0/2 approved | 28,800.00THB | 0.30THB |
 Ohm Street Food@ohm.streetfood | | 410K | 48.7K | 11.9% | 0/2 approved | none settled | not measured |
 Sb21@sarayut_bunpakhom |  | not measured | not measured | not measured | none on file | none settled | not measured |
โดมอลขอกินเอง!@domonreview |  | not measured | not measured | not measured | none on file | none settled | not measured |
 Eve Jirayu@evejirayu |  | not measured | not measured | not measured | none on file | none settled | not measured |
BKK Night Owl@bkk.nightowl | No content recorded | not measured | not measured | not measured | 0/2 approved | none settled | not measured |
Nong Eats@nong_eats | No content recorded | not measured | not measured | not measured | none on file | none settled | not measured |
Deliverables counts rows marked approved or live against this creator's deal; overdue means a due date in the past with neither status.
What held it back
11.9%ER · 410K views- Compliance failed the asset: Fails: "Street food guy tries the Double Down Dark" shows a bunned burger, which is not the product as sold, so it never carried reach.
- Published, but no metrics row has come back yet.
no reachrecorded- Compliance failed the asset: Severe creative mismatch with campaign concept, so it never carried reach.
no reachrecorded- Compliance failed the asset: Video fails campaign compliance, so it never carried reach.
Publishes and reach
One bar per publish date, carrying the views recorded against pieces published that day. Reach accrues to the piece, not to the day, so this is a shape, not a daily rate.
Compliance
The latest compliance verdict on each piece. 3 pieces have no scan row.