KFC ThailandCampaigns
activeQ4 2026 / UGC

Zinger Double Down Dark · Launch

Launch the Zinger Double Down Dark — two Zinger fillets, no bun, dark pepper glaze — to 18–34 Bangkok late-night eaters.

01/10/2026 to 30/11/2026TH · THB
Mook Mukbang, portrait
Mook Mukbang
Sb21, portrait
Sb21
เจออเดย์, portrait
เจออเดย์
14
Creators
4 confirmed
9
Deliverables
1 awaiting review
2.9M
Total reach
First campaign measured for this brand
102,200.00THB
Committed budget
2% of 4,200,000.00THB
Awaiting your review · 1 submission
  • Mook Mukbang@mook.mukbang
    submitted directlypre-read: review06/09/2026 07:12
    Story set (3) · behind the scenesOpen the file the creator sent (b87c73d004c340c0.mp4)

    "Filmed and uploaded from the Studio app"

    • No visual evidence provided to confirm product is shown correctly (two fillets, no bun, dark pepper glaze). · Brand rules
    • Note does not confirm TikTok 'Paid partnership' label or #ad/#โฆษณา in first line of caption. · Brand rules
    • TikTok requires the platform content label; a caption hashtag alone is not sufficient · not confirmed present. · TikTok branded content
    • 'Filmed and uploaded from the Studio app' gives no information on audio source; music must be from Commercial Music Library or licensed. · TikTok branded content
    • No confirmation of language use (Thai-first) in the content. · Brand rules
    • No confirmation regarding presence of minors eating on camera. · Brand rules
    • No confirmation that food handling avoids play/waste/speed-eating framing. · Brand rules
Insight 1 · confidence 80%

Top-quartile cuts hold 78% at 3s vs 0% for the bottom quartile.

→ Open on the product in-hand before the first cut. The hook is decided in the first second.

evidence: hook rate on 2 quartile items of 4 items · computed, not asserted
Insight 2 · confidence 72%

Save rate is 2.24% at the top vs 0.00% at the bottom. Saves separate the quartiles more than likes do.

→ Brief for a save-able beat: the price card or the 'where to get it' line on screen for 2s or more.

evidence: saves and views on 2 quartile items of 4 items · computed, not asserted
Insight 3 · confidence 66%

Hold at 50% averages 52% for top cuts; every top cut is under 35s.

→ Cap the launch cuts at 30 to 35s; move the extended bite to a second post.

evidence: hold rate on 1 top-quartile items of 4 items · computed, not asserted
Sort bysaves rate measured on all 4 items
Plans paid media against this piece on this campaign; the figures above inform the choice and never block it.
Retention · Zinger Double Down Dark — first bite at midnight

% still watching at each 5% of 34s · hook 78% · hold 52%

Guest approval

Send a piece to someone outside the workspace. Their approve or request-changes comes back as a task under their name.
  • Story set (3) · behind the scenes · @mook.mukbangMook Mukbang · tiktok · published 08/09/2026
  • Story set (3) · behind the scenes · @mook.mukbangMook Mukbang · tiktok · draft
  • Street food guy tries the Double Down DarkOhm Street Food · tiktok · published 01/09/2026
  • Night-market first bite (draft)โดมอลขอกินเอง! · tiktok · draft
  • Zinger Double Down Dark — first bite at midnightMook Mukbang · tiktok · published 30/08/2026
  • Street-food remix (draft)Sb21 · tiktok · published 04/09/2026
  • Midnight craving POV (draft)Eve Jirayu · tiktok · draft
  • No bun. Two Zingers. Trust me.เจออเดย์ · tiktok · published 31/08/2026