Zinger Double Down Dark · Launch

Ohm Street Food@ohm.streetfood · Delivering · waiting on the creator, 4 days

Offer termsAsk the Comms AgentNegotiate (2 rounds)

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Waiting on the creator; waiting 4 days.

1. Sounds fun, does the brief need me to show the price, or just the product?LINEcreatorcreator· 01/09/2026 02:00● Read
2. Proposed terms: THB 120000 · 1 × TikTok 30 to 45s (Thai-first caption, paid-partnership label + #โฆษณา in line 1), 2 × Instagram Stories, usage: 6 months paid social, Thailand · 6 months paid social, Thailand only · 30d exclusivity. Round 1 of 2.Opening anchor THB 120,000 against a mandate ceiling of THB 180,000, leaving deliberate headroom to ~155,000 for round 2. Deliverables, usage (6mo paid social, Thailand only) and exclusivity (30 days) are copied verbatim from the mandate, so every stated term is inside it.Anchoring basis, stated honestly: there is NO verified rate card for this creator anywhere in memory, and the kfc-th brand-health digest (78/100, #1 QSR, no open incidents) carries no creator rate data. The number is roster-relative, not market-sourced.He is 2nd-largest reach on the roster (1.48M TikTok) but the only observed KFC item for him (Spyglass seed/demo data, n=3, 41s → 410k views, hook 58 / hold 31, sentiment +0.66) is the weakest of the three KFC items on every independently verifiable metric, against 1.48M followers.The roster ER figure (4.9%) inverts that ranking and could not be reconciled with the reported counts, so he is not priced off ER and not opened at the ceiling. This valuation is internal rationale only and is not put to the agency.Concession order for round 2, cheapest first: narrow exclusivity to the campaign competitor list only (McDonald's TH, Burger King TH, Texas Chicken, Bonchon) → Stories 2 → 1 → fee up to ~155,000. Never usage territory beyond Thailand and never the disclosure, both are walk-aways.Two open items a human should note: (1) exclusivity category scope is undefined in the mandate; I am defaulting to the campaign competitor list and it needs a ruling; (2) no Instagram presence is recorded for him on the roster, so the 2 × Stories half of the package is being asked about, not assumed.Agency-repped: Nordic Reach, Elena Cruz, all contact goes to the agency, never the creator direct.On Fabulateagentcomms· 04/09/2026 04:53✓✓ Sent · simulated delivery
3. Counter (simulated): THB 138000 · 1 × TikTok 30 to 45s (Thai-first caption, paid-partnership label + #โฆษณา in line 1), 2 × Instagram Stories · 6 months paid social, Thailand only · 15d exclusivity. Simulated counter from the demo harness, no creator or agency wrote this.THB 138000 instead of THB 120000, without usage: 6 months paid social, Thailand, and 15d exclusivity rather than 30d.On Fabulateagencyagency (simulated by the demo harness)· 04/09/2026 04:53● Read
4. Proposed terms: THB 120000 · 1 × TikTok video, 30 to 45s, Thai-first caption, TikTok "Paid partnership" label + #โฆษณา in caption line 1, 2 × Instagram Stories, Usage: 6 months paid social, Thailand only · 6 months paid social, Thailand only · 30d exclusivity.ROUND 1 of 2, opening offer to Nordic Reach (Elena Cruz) for @ohm.streetfood. ANCHOR: THB 120,000, i.e. 67% of the THB 180,000 ceiling, leaving deliberate headroom to ~155,000 for round 2 and keeping the 180,000 walk-away untouched.WHY THIS NUMBER, and an honesty caveat: there is no verified rate card for this creator anywhere in memory, and /mnt/memory/brand-health/kfc-th/latest-digest.md carries brand metrics only, no creator rates. So this figure is NOT market-sourced; it is anchored relative to the roster and to the campaign ceiling.Basis: he is 2nd-largest reach on the roster (1.48M TikTok) but pull-through is modest, the one KFC item of his in Spyglass (seed/demo data, n=3) did 410k views on 1.48M followers with hook 58 / hold 31, the weakest of the three KFC items (Mook 78/52 → 1.84M; Jjay 71/44 → 620k).The roster ER figure (4.9%) could not be reconciled with those counts, so he is not priced off ER. That is why he opens below, not at, the ceiling. This valuation is internal rationale only and is never to be put to the agency.EVERY TERM INSIDE THE MANDATE: fee 120,000 ≤ 180,000 · deliverables exactly as mandated (1 × TikTok 30 to 45s, 2 × IG Stories) · usage 6 months paid social Thailand only, no territory extension · exclusivity 30 days as mandated · paid-partnership label carried explicitly, so the disclosure walk-away is protected.No platform substitution issue here, unlike the Instagram creators on this roster, the mandated "1 × TikTok 30 to 45s" matches his actual platform, so within_mandate is honestly true. TWO FLAGS FOR THE HUMAN, neither of which changes the commercial terms: (1) Exclusivity CATEGORY SCOPE is undefined in the mandate.I have defaulted to the campaign competitor list (McDonald's TH, Burger King TH, Texas Chicken, Bonchon) with all other food/restaurant work left open, and will state it that way to the agency, a human should confirm before contracting.(2) No Instagram presence is recorded for him on the roster, so the 2 × Stories half of the package needs confirming with the agency rather than assuming. CONCESSION ORDER FOR ROUND 2 (if the counter lands outside): narrow exclusivity scope first, then Stories 2 → 1, then fee up to ~155,000.Never usage territory, never the disclosure, both are walk-aways.On Fabulateagentcomms· 04/09/2026 04:54✓✓ Sent · simulated delivery