activeQ4 2026 / UGC

Zinger Double Down Dark · Launch

Launch the Zinger Double Down Dark — two Zinger fillets, no bun, dark pepper glaze — to 18–34 Bangkok late-night eaters.

01/10/2026 to 30/11/2026TH · THB

Mook Mukbang

Sb21

เจออเดย์

14
Creators: 4 confirmed; 9
Deliverables: 1 awaiting review; 2.9M
Total reach: First campaign measured for this brand; 102,200.00THB
Committed budget: 2% of 4,200,000.00THB

Amplification

Ads Hub

1,060,000.00THB
Paid budget: 4,200,000.00THB
Campaign budget: 01/10/2026 to 30/11/2026
Flight: Not started
Pacing: no expected spend yet

Pacing reads spend actually recorded in stored daily ad metrics against a straight-line read of the media plan budget cap(s) over the flight. It is never a forecast.

Media plans · 4

4 media plansA single-platform plan with an ads account chosen in the composer publishes live through it; every other plan stays simulated here.

Media plan · Zinger Double Down Dark · LaunchZinger Double Down Dark · Launch · 01/10/2026 to 30/11/2026

Draft

250,000.00THBTikTok 39% · Facebook 11% · Instagram 32% · YouTube 18%

TikTok THB 97,500 · Facebook THB 27,500 · Instagram THB 80,000 · YouTube THB 45,000

Bangkok 18–24 night eatersMukbang and food-review audiences

Runs the original creative, no cut variants attached.

Projected reach1.1M to 2.4Mbudget ÷ CPM 74.87-161.15 × 1000 ÷ frequency 1.39 · basis: 3 delivered ads on this campaign: Mook — first bite (Spark Ad), JJay — no bun (Spark Ad), Brand cut 16:9 — Reels

composed 8 Sept

Re-run · อร่อยไก่จ่ายน้อยลงแค่กดดีลนี้ (copy)Zinger Double Down Dark · Launch · 01/10/2026 to 30/11/2026

Published · simulated

180,000.00THBFacebook 50% · Instagram 50%

Facebook THB 90,000 · Instagram THB 90,000

Office lunch groupsDelivery-app heavy users

Variants · 1

Hero product shot of a black-bun double fried chicken sandwi

Projected reach3.6M to 4.3Mbudget ÷ CPM 28.91-33.89 × 1000 ÷ frequency 1.46 · basis: 3 delivered ads on this campaign: Mook — first bite (Spark Ad), JJay — no bun (Spark Ad), Brand cut 16:9 — Reels

composed 7 Sept

Re-run · อร่อยไก่จ่ายน้อยลงแค่กดดีลนี้Zinger Double Down Dark · Launch · 01/10/2026 to 30/11/2026

Published · simulated

180,000.00THBFacebook 50% · Instagram 50%

Facebook THB 90,000 · Instagram THB 90,000

Office lunch groupsDelivery-app heavy users

Variants · 1

composed 3 Sept

Promote · น่ารักจนเสียอาการZinger Double Down Dark · Launch · 01/10/2026 to 30/11/2026

Published · simulated

450,000.00THBTikTok 70% · Facebook 30%

TikTok THB 315,000 · Facebook THB 135,000

Bangkok 18–24 night eatersMukbang and food-review audiences

Variants · 2

Extreme close-up of a crispy fried chicken sandwich with a b

A young Thai street-food creator takes a big first bite of a

Projected reach9.1M to 10.7Mbudget ÷ CPM 28.91-33.89 × 1000 ÷ frequency 1.46 · basis: 3 delivered ads on this campaign: Mook — first bite (Spark Ad), JJay — no bun (Spark Ad), Brand cut 16:9 — Reels

composed 3 Sept

Ad sets

Media plan · Zinger Double Down Dark · Launch

Media plan · Zinger Double Down Dark · Launch · TikTok

Bangkok 18–24 night eaters, Mukbang and food-review audiences

PlatformTikTok

Budget97,500.00THB

Schedule01/10/2026 to 30/11/2026

Spend to date266,460.94THB

Ads in this set3

draftnot yet split into its own ad set

Media plan · Zinger Double Down Dark · Launch · Facebook

Bangkok 18–24 night eaters, Mukbang and food-review audiences

PlatformFacebook

Budget27,500.00THB

Schedule01/10/2026 to 30/11/2026

Spend to date0.00THB

Ads in this setnone yet

draftnot yet split into its own ad set

Media plan · Zinger Double Down Dark · Launch · Instagram

Bangkok 18–24 night eaters, Mukbang and food-review audiences

PlatformInstagram

Budget80,000.00THB

Schedule01/10/2026 to 30/11/2026

Spend to date59,647.43THB

Ads in this set1

draftnot yet split into its own ad set

Media plan · Zinger Double Down Dark · Launch · YouTube

Bangkok 18–24 night eaters, Mukbang and food-review audiences

PlatformYouTube

Budget45,000.00THB

Schedule01/10/2026 to 30/11/2026

Spend to date0.00THB

Ads in this setnone yet

draftnot yet split into its own ad set

Re-run · อร่อยไก่จ่ายน้อยลงแค่กดดีลนี้ (copy)

R·

Re-run · อร่อยไก่จ่ายน้อยลงแค่กดดีลนี้ (copy) · Facebook

Office lunch groups, Delivery-app heavy users

PlatformFacebook

Budget90,000.00THB

Schedule01/10/2026 to 30/11/2026

Spend to date0.00THB

Ads in this setnone yet

activenot yet split into its own ad set

R·

Re-run · อร่อยไก่จ่ายน้อยลงแค่กดดีลนี้ (copy) · Instagram

Office lunch groups, Delivery-app heavy users

PlatformInstagram

Budget90,000.00THB

Schedule01/10/2026 to 30/11/2026

Spend to date59,647.43THB

Ads in this set1

activenot yet split into its own ad set

Re-run · อร่อยไก่จ่ายน้อยลงแค่กดดีลนี้

R·

Re-run · อร่อยไก่จ่ายน้อยลงแค่กดดีลนี้ · Facebook

Office lunch groups, Delivery-app heavy users

PlatformFacebook

Budget90,000.00THB

Schedule01/10/2026 to 30/11/2026

Spend to date0.00THB

Ads in this setnone yet

activenot yet split into its own ad set

R·

Re-run · อร่อยไก่จ่ายน้อยลงแค่กดดีลนี้ · Instagram

Office lunch groups, Delivery-app heavy users

PlatformInstagram

Budget90,000.00THB

Schedule01/10/2026 to 30/11/2026

Spend to date59,647.43THB

Ads in this set1

activenot yet split into its own ad set

Promote · น่ารักจนเสียอาการ

P·

Promote · น่ารักจนเสียอาการ · TikTok

Bangkok 18–24 night eaters, Mukbang and food-review audiences

PlatformTikTok

Budget315,000.00THB

Schedule01/10/2026 to 30/11/2026

Spend to date266,460.94THB

Ads in this set3

activenot yet split into its own ad set

P·

Promote · น่ารักจนเสียอาการ · Facebook

Bangkok 18–24 night eaters, Mukbang and food-review audiences

PlatformFacebook

Budget135,000.00THB

Schedule01/10/2026 to 30/11/2026

Spend to date0.00THB

Ads in this setnone yet

activenot yet split into its own ad set

The crew

Connecting

Orchestrator listening, last beat 05:31

Compliance & Brand Safety Agent · SentinelliveWaiting on you

cost 0.80USD / 5.00USDconsole

Discovery Agent · Huginn-ScoutliveIdle

cost 0.46USD / 5.00USDconsole

Comms & Negotiation Agent · Muninn-VoiceliveIdle

cost 0.45USD / 5.00USDconsole

Waiting on you · 2

Compliance & Brand Safety Agent · Sentinel asks · request changes to a cut

Sends 8 change requests to the creator of “Street food guy tries the Double Down Dark”.

live

Reshoot the product as it is sold: two Zinger fillets, no bun, dark pepper glaze. The current cut shows a black sesame bun above and below the filling from frame 1s to the end, and from frame 3s it also carries lettuce and tomato. A no-bun product cannot launch on a bunned hero shot.
/mnt/memory/brand-rules/kfc-th/brand-rules.md (Product truth, rule 1)
Show the two crumbed Zinger fillets clearly. The cut face at frame 4s and frame 5s reads as a single rolled and sliced chicken piece, which rule 1 treats as showing a different chicken product as the Double Down Dark.
/mnt/memory/brand-rules/kfc-th/brand-rules.md (Product truth, rule 1)
Put the creator on camera taking the first bite, in a real late-night Bangkok street food setting. As filed there is no face, no eating and no bite in the whole clip: just a gloved hand placing the bun at about frame 0.5s against a studio backdrop.
campaign brief, Zinger Double Down Dark Launch (creators show the first bite as a moment, not a stunt)
Include KFC branding. No logo, packaging or livery appears in any frame, so nothing identifies the advertiser.
campaign brief, Zinger Double Down Dark Launch
File the full deliverable. What was supplied runs 5.04 seconds against the contracted 30 to 45 second TikTok. If a longer master already exists, send that version through instead.
campaign mandate, deliverables (1 x TikTok 30 to 45s)
Send the caption text and a screenshot showing the TikTok paid-partnership toggle switched on. Neither reached this review, so the disclosure could not be checked. The caption must be Thai first and carry #โฆษณา in the first line, not below the fold.
/mnt/memory/brand-rules/platform/tiktok-branded-content.md and /mnt/memory/brand-rules/kfc-th/brand-rules.md (Disclosure, rule 6; Voice, rule 8)
Confirm the audio. The filed file has no audio track at all, so the music could not be checked against the licensed or platform-library requirement. Send the cut with its final sound, and name the track and its source.
/mnt/memory/brand-rules/kfc-th/brand-rules.md (Music and rights, rule 9)
Confirm the footage is the creator's own capture. The build is not continuous: lettuce appears at frame 2s, tomato at frame 3s, and the filling becomes a rolled cross section by frame 4s, which is what stitched or generated footage looks like rather than one filmed first bite.
/mnt/memory/brand-rules/kfc-th/brand-rules.md (Product truth, rule 1)

Comms & Negotiation Agent · Muninn-Voice asks · propose deal terms

Proposes THB 105000 to creator bkk.nightowl.

live

105000

Ledger

Compliance & Brand Safety Agent · Sentinel · request changes to a cutwaiting on you1h ago
Sends 8 change requests to the creator of “Street food guy tries the Double Down Dark”.
event
Compliance & Brand Safety Agent · Sentinel said1h ago
Scan saved. Now requesting the changes, each tied to its rule.
Compliance & Brand Safety Agent · Sentinel · save compliance scanlive1h ago
Saves a fail compliance scan for “Street food guy tries the Double Down Dark”.
event
Compliance & Brand Safety Agent · Sentinel said1h ago
I have everything I need. Both memory stores are read-only for agents, so there is nothing for me to persist there. Saving the scan now.
Compliance & Brand Safety Agent · Sentinel said1h ago
No on-screen text anywhere in the clip. Let me check whether the roster names this creator, then save findings to memory.
Compliance & Brand Safety Agent · Sentinel said1h ago
Let me check densely for any on-screen text or disclosure sticker I might have missed between the one-second marks.
Compliance & Brand Safety Agent · Sentinel said1h ago
Frame 1s already shows a problem: a burger with a bun. Let me read the rest.
Compliance & Brand Safety Agent · Sentinel said1h ago
Seven frames extracted. Reading each one.
Compliance & Brand Safety Agent · Sentinel said1h ago
No audio track at all, so nothing could be heard. Extracting frames now.
Compliance & Brand Safety Agent · Sentinel said1h ago
Real footage: 5.04s, 720x1280, 24fps. Let me confirm the audio stream situation and extract frames.
Compliance & Brand Safety Agent · Sentinel said1h ago
The transcription service says this item is a still image with no footage, yet a clip.mp4 is mounted. Let me probe the actual file before trusting either.
Compliance & Brand Safety Agent · Sentinel · transcribe clipsimulated1h ago
Transcribes the speech in the clip for “Street food guy tries the Double Down Dark” (Fabulate transcription).
event