Fabulate OS

Summary

computed · local0 views, not yet measurable engagement, 0.00 THB released

0 of 2 pieces published in last 7 days carry a metrics row. Together they were seen 0 times and drew 0 engagements, an engagement rate of not yet measurable ((likes + comments + saves + shares) ÷ views × 100). No hook or hold rates have been recorded for this set.

Money released against this brand inside the window is 0.00 THB across 80 ledger rows, so there is no cost per view or per engagement to state: the reach above was earned against money released outside this window, or not yet released at all. Paid amplification accounts for 162,913.42 THB across 4 ad rows, carrying 727K paid video views alongside the organic reach above.

Compliance has read 2 of 2 pieces: 1 pass, 0 to review, 1 fail. A failed asset never carries reach, so it drags the average without appearing as a bad post.

Brand health rose from 72.1 to 81.0 over 20 snapshots in the window.

Composed from this report's own computed statistics: same rows, same words. No model wrote this text.

Reach & attention

0 of 2 pieces carry attention data

Views: 0
Engagements: 0
Engagement rate: not measured
Avg hook (3s): not measured
Avg hold (50%): not measured

Retention

Nothing to draw.

No retention curves are stored for the pieces in this window.

Publishes and the reach they earned

One bar per publish date: views recorded against pieces published that day. Reach is cumulative on the piece, not on the day.

Where it landedtiktok · 0 views over 2 pieces

What worked

ranked by engagement rate, then saves

No measured piece in this window, so there is nothing to rank.

What didn’t

bottom quartile by engagement rate, plus anything that never reached an audience

Story set (3) · behind the scenes · @mook.mukbangNo thumbnail stored for this pieceno reachrecorded

Story set (3) · behind the scenes · @mook.mukbangMook Mukbang · tiktok · Zinger Double Down Dark · Launch

Published, but no metrics row has come back yet.

**Street-food remix (draft)**Sb21 · tiktok · Zinger Double Down Dark · Launchcompliance fail
Compliance failed the asset: Severe creative mismatch with campaign concept, so it never carried reach.

Creators

2 contributors in the window

Creator	Their work	Views	Engagements	ER	Avg hook	Earnings	Per engagement	Compliance
Mook Mukbang@mook.mukbang · 1 published		not measured	not measured	not measured	not measured	none settled	not measured	1 pass
Sb21@sarayut_bunpakhom · 1 published		not measured	not measured	not measured	not measured	none settled	not measured	1 fail

Earnings are settled creator-audience payment rows dated inside the window. Per engagement = those earnings ÷ (likes + comments + saves + shares).

Spend & value

Budget on file: 5,760,000.00THB
Released: 0.00THB
Creator earnings: 0.00THB
Cost per view: not measured
Cost per engagement: not measured

Earned against paidEarned · 0 organic viewsPaid · 727K ad video views

Paid spend 162,913.42THBProposed, not yet spent 70,000.00THB

sum of ad spend already executing or settled (3 of 4 ad rows). Organic views are the metrics recorded against each piece; paid video views are the ad rows' own. The two are not deduplicated: a spark ad amplifies the same piece, so treat the split as a ratio of delivery, not of people.

Compliance

Pass: 1
Review: 0
Fail: 1
Not scanned: 0

1 pass0 review1 fail

Brand health movement

20 snapshots in the window

Health, 0 to 100

81.0from 72.1 · +8.9

The health figure on each BrandSync snapshot in the window, oldest first. BrandSync writes these; reporting only reads them.

What we would change

computed · local

1 of 2 scanned pieces failed the brand rules, so paid-for production never reached an audience.

Evidence

“Street-food remix (draft)”: Severe creative mismatch with campaign concept

Recommendation

Run the compliance read at first cut, not at delivery. The same rule text is available to the brief.

**Street-food remix (draft)**Sb21 · tiktok

Paid amplification carries 100% of total video views for 162,913.42 THB.