The crew

Saved as ten items. Confirmed both memory stores are mounted read only, so I could not persist session notes; the prospect list is the durable artefact. ## Report: Midnight Zinger Live regional lifestyle shortlist **Searched:** seven differently phrased queries against the live Fabulate creator index, which reports a Thailand pool of 2,878. Those returned 38 distinct creators. I pulled full audience reports on 16, and ranked 10. **Top five** 1. **เจออเดย์ (@jjayallday), 90.** Median 422,900 views against 524,500 followers, 93.9% Thai, posting 5.5 a week, and brand memory holds a KFC Thailand contract for the Zinger launch signed by the brand on 25/08/2026. 2. **มีนนี่เอางี้ (@mmmeen.69), 87.** 97.6% Thai, 85.1% aged 18 to 34, the highest cadence of anyone ranked at 8.6 posts a week, median 35,100 views. 3. **อ้าย แคบหมู (@golf.jm), 85.** The regional anchor at 1.4 million followers with a northern Thai identity, 94.5% Thai and the best buying age spread in the top tier. 4. **พี่แทค ภรัณยู (@tack_pharunyoo), 81.** The only verified account in the pool, 1.6 million followers, median 126,500 views, 44.9% aged 25 to 34, but posting only 1.2 a week. 5. **อีกระโถนคุณนายลัดดา (@kunnailutdafc), 79.** The most concentrated Thai audience of any large candidate at 98.5%, with a credibility read of 0.392. **What I could not verify, and it matters for this brief** - **The "regional" part is not evidenced.** Every one of the 16 reports returned an empty city breakdown and an empty interests list. The index gave me country level geography only. So regional signal on this list rests on account naming and content language, not on audience data. If the regional cut is the point of the buy, that gap should be closed before contracting. - **No live commerce history.** The index returns no record of who has hosted or sold on a TikTok Shop live, so I cannot evidence selling ability for any of the ten. For a 90 minute live with a 5% GMV share, that is the single biggest unknown. - **No competitor conflict check.** The only recorded QSR conflict in brand memory is Nong Eats, who declined on 27/08/2026 over a committed Bonchon spot, and who is not on this list. I could not confirm the ten are free of competing commitments. - **One identity to confirm.** Brand memory spells the top candidate's handle @jjay_allday, the index spells it @jjayallday. The display name matches exactly, but confirm the account before relying on that contract history. - **Credibility reads are low pool wide,** from 0.130 to 0.433. I quoted each as returned rather than smoothing it. - **Follower counts drift between search and report** for the same creator. I quoted the report figure in every case. **Two judgement calls worth your eye.** I excluded @pafun_c despite 614,700 followers, because only 59.9% of the audience is in Thailand and the market is a filter here. I ranked @weeraya8888 tenth ahead of @supawan12347, whose Chiang Mai identity is more on brief, because a median of 787 views against 135,100 followers is too weak to count on. **Budget note.** Against 650,000 THB for ten creators, the two million follower candidates at ranks three and four will not sit near an even split, even under the 250,000 THB per creator ceiling. Treat them as a reach decision rather than part of a flat ten. **Trends context:** from the live culture run for KFC Thailand as of 08/09/2026. The two food trends carry a conditional permission score of 60, and the lifestyle aesthetic trend scores 20, weak. None gave a usable late night or regional signal, and all of it will have moved by the 24/10/2026 launch. Not shared with the client, as instructed.

Ten saved. Let me check whether I can persist findings for future sessions.

Saves a prospect list of 10 creators.

Draft is clean: zero dashes of any kind, no US spellings. Saving the list.

Memory returned a real hit on one candidate. Let me draft the list text and check it mechanically for dashes before saving.

Searches the brand memory: “Any dated fact, deal, contract, incident or compliance verdict involving jjayallday, mmmeen.69, golf.jm, tack_pharunyoo, kunnailutdafc, namtuan2542, anuwat_589, s_saly23, sasi.stars or weeraya8888?”.

Sixteen reports in. Checking brand memory specifically against the shortlist, and saving working notes.

Pulls the audience report for เจ้เพียว สอนสร้างอาชีพ.

Pulls the audience report for winfamily_maew03.

Pulls the audience report for ป้าลี่รีวิว ❤️.

Pulls the audience report for Pafun…🐷.

Pulls the audience report for พี่แทค ภรัณยู โรจนวุฒิธรรม🇹🇭.

Pulls the audience report for ชินชา CHINCHA.

Pulls the audience report for เจ๊ปู Sasi Star.

Pulls the audience report for หนุ่ม (สำรอง).

Pulls the audience report for Namtuan น้ำต้น ⛵️🐎💰.

Pulls the audience report for TAM.

Pulls the audience report for ธีรพงศ์ เทพจิตร.

Pulls the audience report for น้องแนนเชียงใหม่เจ้า.

Pulls the audience report for อีกระโถนคุณนายลัดดา.

Pulls the audience report for อ้าย : แคบหมู 1.4 M.

Pulls the audience report for มีนนี่เอางี้.

Pulls the audience report for เจออเดย์.

Strong pool now. Pulling audience reports on the candidates I would actually rank.

Searches creators: “Thailand creators who go live regularly at night, chatty hosts, food and lifestyle, fried chicken and delivery culture”.

Searches creators: “Thai lifestyle creators in provincial cities, daily life and eating out content, high engagement community audience”.

Good. Brand memory holds dated facts on several roster creators. Two more searches, then reports.

Searches the brand memory: “Which creators has KFC Thailand worked with before, and what did those deals or reports say?”.

Searches creators: “Thai Gen Z lifestyle creators, night owl culture, comfort food, upcountry Isan and northern Thailand audience”.

Searches creators: “Thai live selling hosts with strong TikTok Shop live commerce track record, entertaining presenters”.

Search results skew small and shop-generic. Let me widen with different phrasings and check brand memory.

Reads culture trends.

Searches creators: “everyday life vlog creators Thailand provinces Chiang Mai Khon Kaen Hat Yai, QSR and fast food fans”.

Searches creators: “lifestyle and food creators in Thailand who host live streams and late night eating content”.

Searches creators: “Thai lifestyle creators for a TikTok Shop live shopping event, regional Thailand audience outside Bangkok”.

Rules and health context read. Now searching with several phrasings, plus trends and brand memory in parallel.

Reads campaign state.

I'll start by reading the campaign and checking memory for prior context.

Saves a prospect list of 5 creators.

Searches creators: “Vietnamese food and lifestyle Instagram creator Hanoi Da Nang young audience”.

Pulls the audience report for md_instagram_7279599771.

Pulls the audience report for md_instagram_296740175.

Pulls the audience report for md_instagram_472239484.

Searches creators: “Philippines food vlogger fast food review Manila lifestyle content creator”.

Searches creators: “Malaysia food blogger fried chicken fast food review young adult night eats”.

Pulls the audience report for md_instagram_1652496360.

Pulls the audience report for md_instagram_1690247776.

Pulls the audience report for md_instagram_4274071395.

Pulls the audience report for md_instagram_75498873314.

Pulls the audience report for md_instagram_2993445122.

Searches creators: “Singapore lifestyle Instagram creator food reviews late night eats young professional audience”.

Searches creators: “Jakarta Indonesia lifestyle food Instagram creator fast food fried chicken reviews young adult audience”.

Searches creators: “Vietnam Ho Chi Minh City lifestyle Instagram influencer food and fried chicken content young adults”.

Pulls the audience report for md_instagram_6714957130.

Pulls the audience report for md_instagram_48902632832.

Pulls the audience report for md_instagram_63393096318.

Pulls the audience report for md_instagram_75497663028.

Pulls the audience report for md_instagram_1652496360.

Pulls the audience report for md_instagram_226064107.

Pulls the audience report for md_instagram_389847810.

Searches creators: “Kuala Lumpur Malaysia lifestyle Instagram influencer fried chicken fast food”.

Searches creators: “Manila Philippines lifestyle Instagram influencer food vlogger”.

Searches creators: “Filipino Malaysian Indonesian Vietnamese Singaporean lifestyle Instagram creators, nightlife and food content, urban young professionals”.

Searches creators: “Regional Southeast Asia lifestyle influencers, fast food and street food reviews, young adult audience, high engagement, outside Thailand”.

Searches creators: “Instagram lifestyle and food creators in Southeast Asia (Philippines, Malaysia, Indonesia, Vietnam, Singapore) who post late-night eating, comfort food, fried chicken content, 18-34 audience”.

Reads campaign state.

Saves a prospect list of 1 creators.

Searches creators: “jirayu”.

Searches creators: “evejirayu”.

Searches creators: “Jirayu Eve Thai lifestyle influencer”.

Searches creators: “@evejirayu”.

Searches creators: “Bangkok late-night food TikTok creators 18-34 fried chicken fast food UGC”.

Searches creators: “Eve Jirayu evejirayu TikTok Thailand food UGC creator”.

Pulls the audience report for evejirayu.

Reads campaign state.

Saves a prospect list of 1 creators.

Searches creators: “jjay_allday เจออเดย์”.

Pulls the audience report for jjay_allday.

Searches creators: “TikTok Thailand food review creator fast food fried chicken comedic”.

Searches creators: “Thai TikTok food UGC creator late-night eats Bangkok jjay_allday”.

Reads campaign state.