Paid mediaKFC Thailand / THB / TikTok · Instagram

No campaign is running paid media today.

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Paid analytics

last 28 days · every campaign

Window: last 28 days. Source: simulated.

Spend300,786.19THBStored daily spend, last 28 days

Impressions3,197,285Stored daily impressions, summed

Reach2,226,365Stored daily reach, summed

Results2,963,084Objective-weighted results across ad sets in range

Cost per resultTHB 0.10Total spend over total results, same window

Cumulative spend against straight-line budget

Pacing: cumulative stored spend vs. an even day-by-day read of the media plan budget cap. Source: simulated, last 28 days.

Daily spend

Stored daily spend from ad metrics. Source: simulated, last 28 days.

Daily impressions

Stored daily impressions from ad metrics. Source: simulated, last 28 days.

CPM by platform

Spend per thousand impressions, stored daily metrics. Source: simulated, last 28 days.

CTR by platform

Clicks over impressions, percent. Source: simulated, last 28 days.

Reach over the flight

Stored daily reach; frequency is impressions over reach where reach is measured. Source: simulated, last 28 days.

Results by ad set

Objective-weighted results and cost per result, per stored ad set. Source: simulated, last 28 days.

Creative leaderboard

Creative leaderboard: spend, results, cost per result and hook rate per ad
Creator	Platform	Spend	Results	Cost per result	Hook rate
M—Mook — first bite (Spark Ad)	TikTok	157,408.63THB	1,070,202	THB 0.15	78%
BCBrand cut 16:9 — Reels	Instagram	59,647.43THB	207,112	THB 0.29	not measured
J—JJay — no bun (Spark Ad)	TikTok	83,730.13THB	100,672	THB 0.83	71%

Organic vs. paid views, same piece

Content boosted by at least one ad in this window, organic and paid views compared. Source: simulated, last 28 days.

Optimiser actions against spend

No optimiser action applied in this window.

Applied optimiser actions marked against the daily spend line. Source: simulated, last 28 days.