Post-flight insights

What the money bought: attention per creative, spend against engagement, and the read with your own include and exclude marks.

simulatedOptimisation: 0 changes this week. Expected, not observed.Open Optimisation →

AdStatusSpendReach6s VTRPost ERFreq

Ohm — street food (Spark Ad)tiktok · on “Street food guy tries the Double Down Dark”

proposed70,000.00THB——11.9%—

Mook — first bite (Spark Ad)tiktok · on “Zinger Double Down Dark — first bite at midnight”

live74,512.61THB702K34%15.8%1.43

JJay — no bun (Spark Ad)tiktok · on “No bun. Two Zingers. Trust me.”

live39,662.09THB176K27%15.5%1.42

Brand cut 16:9 — Reelsinstagram · no linked post

paused48,738.72THB329K14%—1.32

simulated No ads account is connected; publish and pause change state here only. 3 of 4 ads have delivery; 3 of 4 run on a post whose engagement we hold.

Attention · % of impressions

2s and 6s view-through and completion, per delivered ad (3 of 4 ads).

Spend against engagement

Ohm — street foodMook — first biteJJay — no bun

Spend is the ad's own; engagement is the rate on the post it ran on. 3 of 4 ads have both. Blue at or above the 14.4% mean, orange below, pink paused.

Ad insights · Amplify · 02/09/2026 00:00

Creator-led Spark Ads beat the brand cut on every attention metric

tick to include in the report

topMook — first bite (Spark Ad)Product in-hand in the first second; native creator framing — 6s VTR 34%underBrand cut 16:9 — ReelsLogo-first open, no face for 2.4s → Pause; re-cut from the Mook footage with the bite at 0:00budgetBudgetShift the remaining THB 61k from the brand cut into Mook and JJay; both are under frequency 1.6.creativeCreativeEvery top-quartile cut shows the product in-hand before the first cut.platformPlatformTikTok Spark Ads carry 2× the 6s VTR of Reels for the same creative.

Next actions

Approve ad_4 (Ohm) at THB 70k
Pause ad_3
Brief Forge for a 0:00 bite re-cut