Top-quartile cuts hold 78% at 3s vs 0% for the bottom quartile.
→ Open on the product in-hand before the first cut. The hook is decided in the first second.
evidence: hook rate on 2 quartile items of 4 items · computed, not assertedContent Intelligence
Every ad and post in your category, read for hooks, angles and personas.Your roster's published content · 4 items with metricsInsight 1 · confidence 80% Insight 2 · confidence 72% Insight 3 · confidence 66% Retention · Zinger Double Down Dark — first bite at midnight
Save rate is 2.24% at the top vs 0.00% at the bottom. Saves separate the quartiles more than likes do.
→ Brief for a save-able beat: the price card or the 'where to get it' line on screen for 2s or more.
evidence: saves and views on 2 quartile items of 4 items · computed, not assertedHold at 50% averages 52% for top cuts; every top cut is under 35s.
→ Cap the launch cuts at 30 to 35s; move the extended bite to a second post.
evidence: hold rate on 1 top-quartile items of 4 items · computed, not assertedSort bysaves rate measured on all 4 items
% still watching at each 5% of 34s · hook 78% · hold 52%