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Zinger Double Down Dark · Launch1 creator · 1 TikTokNot shared

Assess เจออเดย์ (@jjay_allday, TikTok) for the Zinger Double Down Dark launch — 18–34 Bangkok late-night eaters, Thai-first captions, first-bite-as-a-moment UGC.

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What the two numbers mean

Fit, 0 to 100: how closely this creator matches the brief on audience market, age, engagement, content and safety. 85 and above is a strong match, 70 to 84 is a fair match, below 70 is a reach.

Confidence: how much evidence stands behind the fit. High when a full audience report was read; low when only the public profile figures were available.

Where the scores came from

Scored by the Discovery Agent
Session
Discovery · kfc-zinger-ugc · 03/09/2026
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  1. 01
    No bun. Two Zingers. Trust me.
    @jjay_allday · TikTok · 61K · 7.57% ER
    Fit 58 · reachConfidence 40% · lowClient · no vote yet

    เจออเดย์'s audience skews correctly on age (79% are 18–34) and is overwhelmingly Thai-speaking (89%) and Thailand-based (91%), which fits the market and language requirements directly. Food/restaurant interest is present in her audience profile (~19% weight) but is not her top affinity category — travel and beverages rank higher — and her geo spread is nationwide (Bangkok is her single largest city at only 27%, so 'Bangkok late-night eater' is a plausible but not dominant slice of her followers). No competitor QSR brand affinity (McDonald's, Burger King, Bonchon, Texas Chicken) appears in her audience's brand affinities, which is a plus against the do-not-list competitor-adjacency rule. The biggest gap is that this creator did not surface in the live creator-search index under her handle or Thai name, so I have no verified follower count, engagement rate, posting cadence, or content-safety flags — meaning reach, cost-efficiency against the ฿180,000 fee cap, and actual on-camera brand-safety fit (no alcohol, no competitor packaging, no spicy-challenge framing, food not wasted) are unconfirmed and would need a manual content review before outreach.

    • Followers 61,403
    • Engagement 7.57%
    • Audience in Thailand 91.3%
    • Aged 18 to 34 not measured
    • Credibility 72.2% (moderate — some risk of non-authentic followers, not disqualifying but worth noting)
    • Audience aged 18-34 79.0% (18-24: 36.9%, 25-34: 42.1%)
    • Top city — Bangkok 27.3% of audience (largest single city, but well under a majority)
    • Thai-language audience 88.9%
    • Gender split 68.0% female / 32.0% male
    • Restaurants, Food & Grocery interest weight 18.8% (3rd-ranked interest, behind Travel 21.2% and Coffee/Tea/Beverages 19.2%)
    • Competitor brand affinity None of McDonald's, Burger King, Texas Chicken or Bonchon appear in top 30 brand affinities
    • Follower count / engagement rate / posting frequency Not returned — creator did not appear in creator_search results under handle @jjay_allday or name เจออเดย์ across 3 differently-phrased queries
    • Content safety / brand-rule compliance (alcohol, food handling, competitor packaging, spicy-challenge framing) Not assessable — safety field returned null and no video content was reviewed
    On this list's campaign rosterAgent-scored · 03/09/2026 · session