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Zinger Double Down Dark · Launch5 creators · 5 InstagramNot shared

Instagram lifestyle creators outside Thailand for a regional cut of the Zinger Double Down Dark launch. INTERNAL CAVEAT: the kfc-zinger-ugc campaign record on file has a mandate that restricts usage to "6 months paid social, Thailand only" and lists "usage beyond Thailand" as a walk-away trigger, with Thai-first caption/#โฆษณา disclosure rules built for a Thai audience. This list is discovery/prospecting only — before any outreach or offer, the mandate, usage rights, budget and disclosure rules need a client-approved update to cover the non-Thailand markets these creators reach. Do not contract against the current mandate.

Client feedback

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What the two numbers mean

Fit, 0 to 100: how closely this creator matches the brief on audience market, age, engagement, content and safety. 85 and above is a strong match, 70 to 84 is a fair match, below 70 is a reach.

Confidence: how much evidence stands behind the fit. High when a full audience report was read; low when only the public profile figures were available.

Where the scores came from

Scored by the Discovery Agent
Session
Discovery · kfc-zinger-ugc · 04/09/2026
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  1. 01
    No recent posts on file yet.
    @fifthmothy · Instagram · 22K · 1.16% ER · Malaysia
    Fit 78 · fairConfidence 60% · mediumClient · no vote yet

    Malaysia/Indonesia travel-and-food lifestyle creator with a genuinely regional (non-Thailand) audience and the strongest engagement-to-credibility mix in the pool. Age skew (25-34, then 18-24) matches the young-adult target, and food/restaurants is a top-5 audience interest, making a first-bite moment plausible content for her feed.

    • Followers 22,109
    • Engagement 1.16%
    • Audience in Thailand 74.4%
    • Aged 18 to 34 84%
    • Credibility 0.81 credibility, 68.3% notable
    • Audience in Indonesia 22.2%
    • Audience Thailand 0.2% (negligible overlap)
    • Age 25-34 / 18-24 48.1% / 36.0%
    Full reportAgent-scored · 04/09/2026 · session
  2. 02
    No recent posts on file yet.
    @hannychandrap · Instagram · 19K · 0.81% ER · Bangkok
    Fit 74 · fairConfidence 60% · mediumClient · no vote yet

    Indonesia-led food-and-travel creator with the highest audience credibility score in the pool (0.89) and a clean age fit for 18-34. Small residual Thailand audience share (17.6%) is a minor overlap, not a majority, so she still reads as a genuine outside-Thailand pickup.

    • Followers 19,110
    • Engagement 0.81%
    • Audience in Thailand 77.2%
    • Aged 18 to 34 83%
    • Credibility 0.89
    • Audience in Thailand (overlap) 17.6%
    • Age 25-34 / 18-24 50.0% / 33.4%
    Full reportAgent-scored · 04/09/2026 · session
  3. 03
    No recent posts on file yet.
    @makingithappenvlog · Instagram · 94K · 0.11% ER · Philippines
    Fit 68 · reachConfidence 50% · mediumClient · no vote yet

    Philippines-based food-and-travel vlogger whose audience is genuinely pan-regional/diaspora (Philippines, US, UK, Gulf) rather than Thailand-heavy, and restaurants/food is her single strongest audience interest at 49.5%. Reach is the largest in this shortlist, but engagement rate is low, so content quality and comments should be spot-checked before an offer.

    • Followers 94,289
    • Engagement 0.11%
    • Audience in Thailand 31.1%
    • Aged 18 to 34 61%
    • Credibility 73%
    • Audience in United States 22.8%
    • Audience Thailand not in top 10 countries (negligible)
    • Top audience interest Restaurants, Food & Grocery — 49.5%
    • Age 25-34 / 35-44 43.3% / 26.7%
    Full reportAgent-scored · 04/09/2026 · session
  4. 04
    No recent posts on file yet.
    @jullylim · Instagram · 11K · 0.55% ER · Indonesia
    Fit 60 · reachConfidence 50% · mediumClient · no vote yet

    Indonesia-concentrated creator (Batam corridor, close to Singapore) with a young-skewing, mostly-male audience and food as a top-4 interest. Smaller following and only moderate engagement mean she's a reach-extender rather than a hero pick, but the geography is clean outside-Thailand.

    • Followers 11,279
    • Engagement 0.55%
    • Audience in Thailand 87.8%
    • Aged 18 to 34 80%
    • Credibility 63%
    • Audience in Singapore/Malaysia 2.2% / 3.5%
    • Audience Thailand 0.5% (negligible)
    • Age 25-34 / 18-24 55.0% / 25.4%
    Full reportAgent-scored · 04/09/2026 · session
  5. 05
    No recent posts on file yet.
    @hisuhaaa · Instagram · 53K · 0.06% ER · Bangkok
    Fit 45 · reachConfidence 35% · lowClient · no vote yet

    Very high Indonesia concentration (95%) and decent reach, but engagement rate is near-zero and her top audience interests are fashion/cars rather than food — food sits at only 13.5%. Included as a reach option for Indonesia only if the client wants scale over content fit; needs a content-quality check before any outreach.

    • Followers 52,883
    • Engagement 0.06%
    • Audience in Thailand 95.4%
    • Aged 18 to 34 78%
    • Credibility 74%
    • Top audience interest Cars & Motorbikes — 20.9% (food only 13.5%)
    • Age 18-24 / 25-34 44.5% / 33.2%
    Full reportAgent-scored · 04/09/2026 · session