Assess Eve Jirayu (@evejirayu, TikTok) for the Zinger Double Down Dark launch — 18–34 Bangkok late-night eaters, Thai-first, first-bite-as-a-moment framing.
Client feedback
Nothing back yetThe client has the link. Votes and notes land here, with who and when.
What the two numbers mean
Fit, 0 to 100: how closely this creator matches the brief on audience market, age, engagement, content and safety. 85 and above is a strong match, 70 to 84 is a fair match, below 70 is a reach.
Confidence: how much evidence stands behind the fit. High when a full audience report was read; low when only the public profile figures were available.
Where the scores came from
Scored by the Discovery Agent- Session
- Discovery · kfc-zinger-ugc · 03/09/2026
- 01
@evejirayu · TikTok · 56K · 3.87% ER · ThailandFit 55 · reachConfidence 35% · lowClient · no vote yetEve Jirayu's audience is strongly Thai and skews into the brief's 18-34 target (87% combined 18-24/25-34), with Bangkok as her single largest city and Thai as the dominant audience language — all directly aligned with the campaign's core requirements. Credibility score is solid, suggesting a mostly real, non-bot audience. However, food/restaurants ranks well down her audience's interest list (11th of 25, ~10% weight) behind fashion, photography and cars, so she reads as a general lifestyle creator rather than a food-first one, which matters for a launch built around a specific first-bite moment. The bigger issue is that I could not verify the metrics that usually drive a go/no-go: no follower count, engagement rate, posting cadence, or actual video content was retrievable, and no brand-safety/incident history was available. I could not confirm she has ever done food or fast-food content, whether she'd accept the paid-partnership disclosure requirement, or whether her fee expectations fit the THB 180,000 cap. Nothing in her audience brand-affinity list overlaps with KFC's named competitors (McDonald's, Burger King, Texas Chicken, Bonchon), which is a mild positive signal but not proof of a clean history.
- Followers 55,687
- Engagement 3.87%
- Audience in Thailand 96.2%
- Aged 18 to 34 87%
- Credibility 0.874
- Audience in Bangkok specifically 31.9% (top city)
- Audience age 18-34 combined 87.4% (18-24: 40.0%, 25-34: 47.4%)
- Audience language Thai 88.6%
- Restaurants/Food & Grocery interest rank 11th of 25 categories, 10.3% weight
- Audience gender skew 66.6% male / 33.4% female
- Competitor brand affinity overlap None found (no McDonald's, Burger King, Texas Chicken, Bonchon in top brand affinities)
- Not found in live creator search index 0 matches across 4 query variants, ~2.8k-record index
- Followers, engagement rate, posting frequency, content samples, past brand-safety history Unavailable — not returned by report or search
On this list's campaign rosterAgent-scored · 03/09/2026 · session