KFC ThailandCampaigns
planningQ3 2026 / awareness

Festive -Mania

What is working on KFC Thailand's own channel right now: "ชิคทุกข้อเลย ชิคเก้นผู้พันอะงับบ💥 ว่าแล้วก็คิดถึงแฟนเก่าเลย ทักไปหาดีกว่าาา #KFC #เคเอฟซี"; "รับพลังงานดี ๆ แล้วอย่าลืมมารับพวงกุญแจน่าร้าก ๆ กัน ที่ KFC ด้วยน้าาา แค่สั่งไก่ชุด 299.

04/09/2026 to 18/09/2026TH · THB
Eve Jirayu, portrait
Eve Jirayu
1
Creators
0 confirmed
none briefed yet
Deliverables
Deliverables appear once a deal is agreed
not measured yet
Total reach
Reach is read from published content
0.00THB
Committed budget
0% of 10,000.00THB
Eve Jirayu@evejirayu · Roster proposed · waiting on the brand, 4 days
demo: simulate reply ▾

Send the offer: fee, deliverables, usage, exclusivity, shoot and live dates.

  1. สวัสดีค่ะ! สนใจมากเลยค่ะ 😊ชอบ Festive -Mania อยู่แล้ว ทำได้แน่นอนค่ะขอทราบเรตกับไทม์ไลน์ได้ไหมคะ (จำลองโดย demo harness ไม่ใช่ข้อความจากครีเอเตอร์จริง)On Fabulatecreatorcreator (simulated)· 04/09/2026 05:54 Read
  2. สวัสดีค่ะพี่อีฟ ทีม Fabulate ค่ะ 🙌 ตามฟีด TikTok 9:16 ของอีฟอยู่ ชอบจังหวะเล่าแบบสบาย ๆ กินจริงรีแอคจริง ซึ่งตรงกับโทนที่ KFC Thailand กำลังมองหาสำหรับงาน Festive-Mania เลยค่ะ สโคปคือ 2 × TikTok 9:16, usage 6 months paid + organic ในไทย, exclusivity 30 วัน (เฉพาะแบรนด์ไก่ทอด/QSR คู่แข่ง เช่น Bonchon) เราเริ่มที่ THB 41,000 ค่ะ ไทม์ไลน์: first cut 23 ก.ย.โพสต์ 29 to 30 ก.ย. ถ่ายวันไหนยืดหยุ่นได้ค่ะ ปรับตามคิวอีฟได้เลย ถ้าโอเคกับตัวเลขนี้บอกมาได้เลยนะคะ เดี๋ยวส่ง brief เต็ม + เงื่อนไข disclosure (paid partnership / #โฆษณา) ตามไปให้ค่ะLINEagentcomms· 04/09/2026 05:56 Sent · simulated delivery
Delivery is simulated. No mail, WhatsApp or LINE provider is connected. Agent drafts appear above as gates you approve, edit or deny.

Negotiation brain

6 of 11 factorscomputed · local
○ Anchor
40,000.00THB
◆ Target
47,000.00THB
▲ Walk-away
55,000.00THB
| Ceiling
180,000.00THB

Base THB 40,468 from the Thailand benchmark (THB 25,000 per short video at 100K followers, an assumption) × reach × engagement; 2 rounds expected.

Demand factors
  1. Availabilitydown · ×0.97 · weight 0.60 open deals in Fabulate right nowA quiet calendar reads as room to move: open a little lower.
  2. Category exclusivityup · ×1.05 · weight 1.030 days of category exclusivity askedExclusivity locks the creator out of the category: a small premium is fair.
  3. Usage rights and termup · ×1.13 · weight 1.0lead6 months of paid usage: "6 months, paid and organic, TH"6 months of paid usage is a licence on top of the post: priced as an uplift, and the first term we can shorten if the fee is stuck.
  4. Seasonalityup · ×1.08 · weight 0.5flight 04/09/2026 to 18/09/2026; overlaps 9.9 sale peak; already in flightCreators are in demand around the sale days and on short notice: expect firmer rates.
  5. Bundledown · ×0.96 · weight 0.82 deliverable units in the packageTwo pieces from one shoot: a small bundle discount.
  6. Agency-representedneutral · ×1.00 · weight 0.7no active agency representation in FabulateDirect to the creator: no agency commission in the number.
Concede in this order
  1. 1. TimingFlex the shoot week and the publish date inside the flight; drop a hard live date if they ask.Costs the brand nothing and lets the other side win something first.
  2. 2. UsageShorten paid usage from 6 months to 3, or narrow it to organic plus whitelisting.The licence is the largest uplift in the number and the easiest to trade without touching the fee.
  3. 3. FeeMove once from the anchor (THB 40,000) to the target (THB 47,000), then hold. Never past THB 55,000.One visible move reads as good faith; a second invites a third.
Why this number

Base THB 40,468: 1 × video at THB 20,234 + 1 × video at THB 20,234, from the Thailand benchmark (THB 25,000 per short video at 100K followers, an assumption) scaled to 55,687 followers with high (3 to 6%) engagement at 3.87%. 6 of 11 demand factors assessed; the ones that moved it most: usage rights and term up (6 months of paid usage: "6 months, paid and organic, TH"); category exclusivity up (30 days of category exclusivity asked); seasonality up (flight 04/09/2026 to 18/09/2026; overlaps 9.9 sale peak; already in flight). Combined they put the market line at THB 47,469. The mandate ceiling is THB 180,000, so the walk-away is capped there. Open at THB 40,000, aim for THB 47,000, stop at THB 55,000; expect 2 rounds. Give timing first, then usage, and move the fee once.

2 per creator
1 × THB 20,234
9:16
1 × THB 20,234
Reach
55,687 followers (×0.704)
Engagement band
high (3 to 6%) (×1.15)
Combined factors
×1.173
No offer on the table yet: the crew's opening brief already carries these numbers.

Negotiation

No deal yet for this creator. Propose terms, or use “Offer terms” above, to start one.