KFC Thailand

Brand health, channel and competitor intelligence, share of voice, sentiment and brand rules.

KFC Thailand — brand rules/kfc-th/brand-rules.md · v1 · sha 6aeb643693 · seed · 03/09/2026 10:01

In the agents' memory store

# KFC Thailand — brand rules

Applies to every piece of creator content for KFC Thailand, including the Zinger Double Down Dark launch.

## Product truth
1. The product must be shown as sold: two Zinger fillets, no bun, dark pepper glaze. Do not show a bun; do not show a different chicken product as the Zinger Double Down Dark.
2. Price may be shown only as the current promotional price in THB, and only if the creator states the date range. No "cheapest", no competitor price comparison.
3. "Finger lickin' good" is a registered tagline — use it verbatim or not at all. Do not translate it.

## Food handling on camera
4. Food is eaten, not played with. No throwing, smashing, wasting, or dares that end in food on the floor.
5. Nothing that implies the product is unsafe to eat quickly or in quantity; no speed-eating, no "challenge" framing unless the brief explicitly commissions one.

## Disclosure
6. Every post carries the paid-partnership disclosure the platform requires (TikTok "Paid partnership" toggle; Instagram "Paid partnership with kfcthailand"; YouTube "Includes paid promotion") AND a plain-language #ad or #โฆษณา in the first line of the caption.

## Voice
7. Confident, warm, a little cheeky. Never mocking the customer. Never mocking a competitor by name.
8. Thai first. English is fine as a second line; captions in Thai when the audience is Thai.

## Music and rights
9. Only licensed or platform-library audio. No lyric lip-sync to commercial tracks unless the brief supplies the licence.

## People
10. No one who appears to be under 18 eating the product on camera unless a guardian release is on file with Fabulate.