The crew

Saved as ten items. Confirmed both memory stores are mounted read only, so I could not persist session notes; the prospect list is the durable artefact. ## Report: Midnight Zinger Live regional lifestyle shortlist **Searched:** seven differently phrased queries against the live Fabulate creator index, which reports a Thailand pool of 2,878. Those returned 38 distinct creators. I pulled full audience reports on 16, and ranked 10. **Top five** 1. **เจออเดย์ (@jjayallday), 90.** Median 422,900 views against 524,500 followers, 93.9% Thai, posting 5.5 a week, and brand memory holds a KFC Thailand contract for the Zinger launch signed by the brand on 25/08/2026. 2. **มีนนี่เอางี้ (@mmmeen.69), 87.** 97.6% Thai, 85.1% aged 18 to 34, the highest cadence of anyone ranked at 8.6 posts a week, median 35,100 views. 3. **อ้าย แคบหมู (@golf.jm), 85.** The regional anchor at 1.4 million followers with a northern Thai identity, 94.5% Thai and the best buying age spread in the top tier. 4. **พี่แทค ภรัณยู (@tack_pharunyoo), 81.** The only verified account in the pool, 1.6 million followers, median 126,500 views, 44.9% aged 25 to 34, but posting only 1.2 a week. 5. **อีกระโถนคุณนายลัดดา (@kunnailutdafc), 79.** The most concentrated Thai audience of any large candidate at 98.5%, with a credibility read of 0.392. **What I could not verify, and it matters for this brief** - **The "regional" part is not evidenced.** Every one of the 16 reports returned an empty city breakdown and an empty interests list. The index gave me country level geography only. So regional signal on this list rests on account naming and content language, not on audience data. If the regional cut is the point of the buy, that gap should be closed before contracting. - **No live commerce history.** The index returns no record of who has hosted or sold on a TikTok Shop live, so I cannot evidence selling ability for any of the ten. For a 90 minute live with a 5% GMV share, that is the single biggest unknown. - **No competitor conflict check.** The only recorded QSR conflict in brand memory is Nong Eats, who declined on 27/08/2026 over a committed Bonchon spot, and who is not on this list. I could not confirm the ten are free of competing commitments. - **One identity to confirm.** Brand memory spells the top candidate's handle @jjay_allday, the index spells it @jjayallday. The display name matches exactly, but confirm the account before relying on that contract history. - **Credibility reads are low pool wide,** from 0.130 to 0.433. I quoted each as returned rather than smoothing it. - **Follower counts drift between search and report** for the same creator. I quoted the report figure in every case. **Two judgement calls worth your eye.** I excluded @pafun_c despite 614,700 followers, because only 59.9% of the audience is in Thailand and the market is a filter here. I ranked @weeraya8888 tenth ahead of @supawan12347, whose Chiang Mai identity is more on brief, because a median of 787 views against 135,100 followers is too weak to count on. **Budget note.** Against 650,000 THB for ten creators, the two million follower candidates at ranks three and four will not sit near an even split, even under the 250,000 THB per creator ceiling. Treat them as a reach decision rather than part of a flat ten. **Trends context:** from the live culture run for KFC Thailand as of 08/09/2026. The two food trends carry a conditional permission score of 60, and the lifestyle aesthetic trend scores 20, weak. None gave a usable late night or regional signal, and all of it will have moved by the 24/10/2026 launch. Not shared with the client, as instructed.

Ten saved. Let me check whether I can persist findings for future sessions.

Draft is clean: zero dashes of any kind, no US spellings. Saving the list.

Memory returned a real hit on one candidate. Let me draft the list text and check it mechanically for dashes before saving.

Sixteen reports in. Checking brand memory specifically against the shortlist, and saving working notes.

Strong pool now. Pulling audience reports on the candidates I would actually rank.

Good. Brand memory holds dated facts on several roster creators. Two more searches, then reports.

Search results skew small and shop-generic. Let me widen with different phrasings and check brand memory.

Rules and health context read. Now searching with several phrasings, plus trends and brand memory in parallel.

I'll start by reading the campaign and checking memory for prior context.